GoHealth BC campaign wins two awards

Northern Health and GoHealth BC recently won national and international awards for the program’s rebranding and marketing campaign.

In 2022, NH’s Travel Resource Program, which provided travel nurses for communities experiencing short-term staffing challenges, was expanded to provide service to communities all over BC.

This required a complete rebrand and marketing campaign, with the program being renamed “GoHealth BC” in the spring of 2023. Members of the GoHealth BC and NH

communications teams came together to meet the challenge of promoting the program across Canada by developing branding and graphics, social media accounts, and a website to help recruit travel nurses.

For this work, NH won “Canadian Health Care Campaign of the Year – Bronze” at the Canadian Public Relations Society (CPRS) Awards of Excellence. Celebrated annually, the CPRS Awards of Excellence showcase the best public relations and communications management projects and campaigns.

NH also received an Award of Merit in the Marketing, Advertising, and Brand Communication category at the International Association of Business Communicators (IABC) Gold Quill Awards. The Gold Quill Awards have been established as the pinnacle achievement for professional communicators around the globe, attracting hundreds of high-quality, international entries from across the industry.

We are honoured to have received both awards alongside marketing and PR campaigns developed for companies such as McDonald’s Canada, Nintendo Canada, and Adidas, to name a few. 

The GoHealth BC campaign has been an effective recruitment tool, promoting awareness of the program to travel nurses from all over the country.

In May 2024, there were approximately 276 nurses in the program, up from 11 in January 2023. The hours worked by GoHealth BC nurses have also steadily increased each month: in June 2024, GoHealth BC nurses provided 23,682 hours of service, almost triple the 9,230 hours worked in June 2023.

Thank you to everyone who was involved in this project and those who have helped spread the word about GoHealth BC! Follow us on Facebook and Instagram and check out our website to stay up to date on this exciting program.