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Substance Use Prevention in the Robson Valley

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Poster supporting youth, outside Valemount Community Hal
Poster supporting youth, outside Valemount Community Hall

Northern Health (NH) is excited to announce that Robson Valley has been selected as a pilot community for implementing the Icelandic Prevention Model (IPM) in Northern BC! The IPM is an international, evidence-based, youth substance use prevention initiative. This project is backed by a generous $125,000 grant from the Public Health Agency of Canada through its Youth Substance Use Prevention Program (YSUPP). The funding is part of a $3.1 million national investment to prevent substance use and promote wellness among Canadian young people through adaptation of the Icelandic Prevention Model in Canada. NH will work in partnership with Planet Youth, the organization which helps implement this model worldwide, to begin engagement and planning for implementation of the project in the Robson Valley.

Over the next year, NH will collaborate with young people, caring adults, and community partners in the Robson Valley to complete training on the IPM and build a community coalition focused on youth wellness. This work will be led by a local coordinator in the Robson Valley. We will also host community engagement sessions in the Robson Valley to learn from youth and the wider community how this model could work in their geographic area, what changes might be required, and opportunities to better support young people with the resources and skills they need to make healthier life choices.

Every community in our region could benefit from additional support for young people’s health and wellness.

"In our work in Northern BC, we have heard youth share dreams and ideas for inclusive community spaces and opportunities that support their wellness, and build a sense of belonging and connection," said Chantelle Wilson, Executive Lead of the Child and Youth Service Network at Northern Health.

While this pilot project is beginning in the Robson Valley, the goal is to spark a trend of exciting opportunities for learning and collaboration with other communities, ensuring a bright future for youth across the region.

If you are interested in learning more about the Icelandic Prevention Model and Planet Youth, please visit our Let’s Talk Webpage. You can also reach out to the Planet Youth team directly at ChildYouthHealth@northernhealth.ca.