It's the perfect day for a #ThrowbackThursday to when NH won an Award of Merit in issues management and crisis communication from the International Association of Business Communicators (IABC) for our “Stop Stigma. Save Lives.” campaign!
Tamara Reichert, communications advisor, pictured, accepted the award on NH’s behalf at the IABC World Conference in Montreal earlier this year. The campaign aimed at reducing stigma against people who use drugs, in response to the provincial public health emergency around overdose-related deaths in BC last year.
Stigma against people who use drugs results in discrimination, impacts health, and contributes to overdoses. By sharing the stories of the 12 people with firsthand or family experiences of drug use, our goal was to focus on building compassion, encouraging empathy, and creating awareness that all people deserve to be treated with dignity and respect. Kudos to everyone who worked on this project and the NH Anti-Stigma Opioid Response team! See our videos and learn more about the project on our website here: https://www.northernhealth.ca/health-topics/stigma